8 26, Changsha, 2011 National Finals Happy Girl 5 6 into the promotion race, Duan Lin Xi into the top 5. V Zhiyong/CFP
Hunan TV stand when the segment Linxi 2011 “Super Girl” on the stage to a “Colourful Clouds” to sing the love of home, she and do not know, Yunnan Baoshan at home, and she was on a document and a text message is causing a huge controversy.
a friends pictures show this message: “That means Linxi Baoshan fast women have been selected very best six-strong, prepared to send text messages to 06 or section Linxi ×××××× participate in an interactive vote on the answer can be valuable for her vote, 1 yuan/. Baoshan People’s Government Office announced. ”
Then, there are friends, said in Baoshan City mass text messages before mid-August, a local organization affiliated organizations had also issued a limited express that power, the message said: “The city’s youth section of Lin Xi to realize their musical dreams, Happy Girl took the stage, through their own efforts, has successfully cut the country 7 strong. Baoshan segment Linxi publicity, promotion of Baoshan, is an outstanding representative of our city youth, to support its fight for tournament in the country to achieve better ranking, according to the instructions of the principal leaders of Party … … “
in Baoshan official positive response to the” SMS “and” documents “of the question, the criticism and” champions “of more than the sound clash on the network. Some scholars have observed this phenomenon, pointed out that the government eager to take the “fast women” of the car for publicity, reflecting the city’s marketing ideas are too narrow and impetuous.
official: there is no “public right of private” behavior
government high-profile talent show on the network involved in triggering the “shady”, “black-box “,” hidden rules “of buzzing about, that someone even started the meat section of Lin Xi who have distinguished backgrounds.
this, the overall chief of the Baoshan government left office replied, Duan Lin Xi’s mother is indeed the staff of the department, but there is no “public right of private” behavior.
left to respond to local media had said earlier: “section Linxi stage in the country has achieved good results, call our support section of Lin Xi, we want to ‘fast woman’ this platform more Baoshan good to the image of foreign propaganda. “
but left in the China Youth Daily reporter, said, SMS is not a government issue, the government called on citizens not to vote for the talent show, move the company’s mass SMS is his “personal behavior”: “I think section Linxi hard on their own step by step to the national six-strong is not easy, her mother is our Branch colleagues, I grew up watching the segment Lin Xi, so talk to move the company said, can not rely on what their platform to appeal to users, and more support for what, but did not expect to move the company issued in the name of the city government office to go. “
left stressed, was part issued after the receipt of text messages to his colleagues to reflect, “I think this is not, promptly report to the leadership to quickly move the company to stop sending.”
Left, said: “I can say The starting point is not which individuals, primarily Baoshan out that such a national concern people is not easy. “
organization responsible for network transmission of documents to reporters that the photos are real. He believes that this initiative is not mandatory.
Baoshan Party propaganda office, an official said, the “Office of Baoshan City,” issued in the name of the SMS investigation of individual behavior, relevant departments are a positive response, the organization issued a document only initiative we vote, from the The role of the organization point of view, not inappropriate.
the official said, she received many calls from reporters questioning, had been implemented, Baoshan Municipal Propaganda Department had not issued with “fast women” and the related documents section of Lin Xi, she the organization had not received instructions related activities.
friends: “abuse of public power” or “timely”
Baoshan official tried to distance themselves from contact with the matter, but the move has not been public recognition. A netizen that, even if the mass text messages is “personal behavior”, the organization’s limited express that power is indeed the “documents”, according to the strict, legal procedures and norms of effective format for the file, so messages Baoshan content can be regarded as the official attitude.
whether the Government can not intervene in the talent show? Sina a “How do you send text messages Baoshan city people call women voters for the fast?” Survey, 66.8% of 6699 participants who questioned the attitude that “talent show easily lead to government involvement in private with public power.” , 29.2% of Internet users have expressed support, saying that “this is to better publicize Baoshan, understandable”, and 4% felt that “hard to say.”
critics say, with a public authority to “fast women” advocating, the government has long been too actively engaged in commercial activities and activities of a non-thinking, easy for the influence of public power have become ” soft, “become” worthless. ” “Each ‘Express message’ behind, are embodied in the Government’s directive, all Baozhan the public expects,” so the use of public power must be cautious. Baoshan People’s Government can also use area “celebrity” to enhance their own image, but not to use public power as a “fast women” canvassing, this is because the public authority is in the use of strict boundaries, the Government is doing “gaffe cross-border, excessive force, “the.
but some very different views on that, the Government’s initiative against superior attitude closer to the popular culture, the people involved in a hot gossip topic is “People First”, the times of the performance. The use of national media and the public are very concerned about the “fast women” an opportunity to raise local awareness of this game, it is a unique vision, good opportunity to reflect.
One user said, in support of low-bit message segment Linxi wandering from home, when people, especially the home government support is particularly valuable, can not ignore the government “message calling for” help “grassroots star” behind hidden warmth, this concern ordinary, encouraged by the fighting of “timely”, it is worth to try and identify.
Baoshan Advocacy, an official told reporters, in fact, than the official “wait and see” attitude, and Baoshan Folk of the propaganda section of Linxi more high enthusiasm. “I have not seen this show before, in the QQ group, there are many different people to our proposals for the Government to take this opportunity to expand publicity, so we get to remote areas is difficult to see a focus on all types of media figures, I understand the feelings of local people. “
government” propaganda ride “quick success?
2009, at the same stage, the girl from Sichuan Florida Quxian Huang Ying accidentally pushed her home also to the spotlight. After a “conflict – wait and see – supporting” attitude after the change, Quxian British government to become a fan of yellow, led by Vice Minister of Publicity Department of the county more than 40 people cheering squad flew to Changsha, the competition site for the Ying Huang cheer.
the move was also provoke “abuse of public power,” “waste of public money” of the accused, but “Huang Ying popular, Quxian famous” city marketing ideas overwhelm the opposition.
Quxian county party propaganda department official told the China Youth Daily reporter, Huang Yingrong be “Super Girl” runner-up, do so Quxian reputation rose, one that Quxian out now, “we all know Ying Huang that Quxian “, like” Shaoshan Mao Zedong, like the relationship. ”
Quxian once said that “flower town”, “Han tie down town” and the “hometown of bamboo” position out of self-promotion, but not as good as the song Huang Ying spreads far. The official summary of experience, said: “Government planning a propaganda point, no matter how, no matter how driven media are not interested in is useless.”
he recalls, Huang Ying, when dozens of reporters advance step by step flock, it is Quxian debut in the national media on the highest frequency of the period. “Only the media attention, and to enhance the effect of local fame go.”
“star of the social mechanisms that can attract more attention, many ask some fans will look to invest in the home of idol. “Head of the Department of Yunnan University’s Professor Xiaohong single view, this is the local government at the” lower the figure, “the mass of the ring idol brand promotion opportunities for the city’s motives, such innovative ideas, to explore ideas beyond reproach.
but she suspected, Baoshan have to ask yourself what in the end to create the image and the image is consistent with section Linxi? Baoshan is a historical and cultural resources are very rich in heavy place, a popular singer, idol is able to carry this rich heritage? “Fast Girls” audience groups and target groups Baoshan propaganda are the same?
an engaging advertising and marketing have also pointed out that this is the “culture setting up the stage, singing the economy,” the idea of ??a continuation of propaganda, but in fact, many people do not figure out where known upgraded “So what “problem.
Quxian county publicity department who said, Quxian more or less well-known effect on the investment, but he calmly said the government will not come forward to do the things entertainment news. Reporters learned that Huang Ying became well-known yellow Quxian several production companies want to ask her to advertise, but the negotiations and their agents has yet to progress.
“Government to the Government, the market return market.” Marketing professionals who commented.
single Xiaohong said that local governments not to look only on the promotion of the “way”, while it should sink, take a dig dig “content.” “If enough respect and reverence to this land, must be done squat to make good things fresh digging to find the image can truly meet the Baoshan.” Newspaper correspondent Ray into
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