comic: Leonardo da Vinci called home back to the media to frame false Responsibility
● Nanfang Daily (microblogging) correspondent in Europe Chi Kwai
caught earlier “fake foreign brand” whirlpool of Leonardo da Vinci home, as evidence “clean” high-profile counter-attack began. Reporters yesterday from Leonardo da Vinci’s home confirmed that the company had traced the “false origin” “false import” news media is being “false news” framed, currently the company is working with relevant departments of the investigation, and look forward to to be “just the ultimate findings.” Leonardo da Vinci in that home, Shanghai Industry and Commerce of the survey, “not found in the origin of Leonardo da Vinci on the issue of fraud.” Reporters yesterday from informed sources, most recently home to Leonardo da Vinci “whiten” is conducting a comprehensive back, to be charged in addition to the relevant media, the company acts on the collective rights of consumers have also been moves to the collective rights group issued quickly. But experts believe the crisis, no matter how the truth, but Leonardo da Vinci to take such a radical way to defuse the crisis, detrimental to their image and rebuild consumer confidence.
accused the media to frame false news
yesterday, Leonardo introduced home statement, November 21, × × TV “× × Morning” column broadcast “brand-name furniture suspect from cottage industries,” the report said the number of brand-name furniture, in fact, produced an unlicensed furniture factory in Shunde, low cost, and poor use of harmful chemicals; and that the part correspondent in the interview process, deliberately induced by the production workers at the site to identify the production of furniture commissioned Leonardo da Vinci, and the handwriting in the program to produce “The Da Vinci Shunde branch” of the orders, in order to “frame” Leonardo da Vinci. Leonardo da Vinci home claims, it has never set up branches in Guangdong Shunde, the region does have a company called “Da Vinci Shunde Furniture Industry Co., Ltd” company, but he did not have any relationship, and pledged to investigate the company’s tort liability.
for the above report, Leonardo da Vinci home that the purpose of the media frame-up Leonardo da Vinci, Leonardo da Vinci has been to create “a very bad negative impact.” It is reported that the company has a lawyer on November 23 to Guangdong TV (microblogging) the lawyer’s letter, asking them to correct the false reports and a public apology. In addition, the Da Vinci home will also complained to the press and publication administration department, the parties held the responsibility of reporters.
the same time, Leonardo da Vinci home also “sued” CCTV “Weekly Quality Report (microblogging).” According to the company statement said, “July 10, July 17, China Central Television,” Weekly Quality Report “broadcast on Leonardo da Vinci’s home involving false reports, false news.”
July 10, CCTV “Weekly Quality Report” report, sales of Da Vinci’s “Kabu Li Ti” and other furniture is not as claimed, is 100% manufactured in Italy, in part by the domestic OEM manufacturers in Dongguan , was the media reported that the behavior of a bonded tour. Yesterday, Da Vinci Home Again, never engaged in CCTV “Weekly Quality Report” allegations of fraud.
business survey by consumer rights groups to sue
reporter found yesterday in an interview, Leonardo da Vinci for the collective rights of consumers in some areas of the group also be prosecuted.
yesterday from a reporter informed sources, the recent collective consumer rights group Da Vinci lawyer’s lawyer’s letter received from the Leonardo da Vinci, the company complained to the Bar Association lawyers and law-related matters are that the relevant groups and lawyers did not know the truth before, there are waves of people.
reported so far, Leonardo da Vinci consumer rights are not a case on file, according to media reports, the only law firm Pacific Century Leonardo da Vinci agents and the number of consumers receiving counseling close to 120 people, From August 5, Pacific Century law firm will appeal to the first case from Shanghai Jing’an court, including the next three lawsuits, the Civil Procedure Law provides more than 7 days after the acceptance period of one month, were not allowed to file the case.
Yesterday, Guangzhou, an activist group of consumers da Vinci Xu told reporters yesterday, the Court of Guangdong Tianhe consumer rights groups and Leonardo da Vinci’s mediation, but the Leonardo da Vinci’s come tough stance, insisting that Leonardo da Vinci’s products are not quality problem, the problem will be if the “three guarantees” clause returned or replacement. The source also said that after Leonardo da Vinci had also said that according to aspects of its original price returned products, and asked to sign a confidentiality agreement, but does not mention the issue returned.
“The Da Vinci suddenly high-profile fight back, the hands may actually get what favorable evidence.” Some analysts believe that, in July, the media exposure of its “false origin” incident, Leonardo da Vinci reputation plummeted, sales expected to fall 80% by the end of the listing scheme has also been suspended.
above analysts believe that Leonardo da Vinci was seriously overwhelmed by high-profile hit counter, may be related to the findings of the relevant regulatory authorities, Shanghai Industry and Commerce survey showed that “the ground has not been found to have da Vinci in the origin fraud.” . Reporter yesterday from the Leonardo da Vinci saw the official online home, the company will “Da Vinci Shanghai Industry and Commerce survey showed no false origin issues,” the report prominently hanging out. According to the reports, released August 31, the official findings, the Shanghai Industrial and Commercial Bureau, said Leonardo da Vinci’s agent all Italian brand furniture, country of origin are labeled as “Italy”, the customs declaration materials also meet the demand. Business went to Guangdong to investigate, but have not yet found a Leonardo da Vinci in the floor of origin fraud.
eager to defuse the crisis likely to fall into another crisis
yesterday, Deputy Director of Ogilvy PR Guangzhou clever that Leonardo da Vinci in the handling of foreign crises, the emotional than rational. According to its analysis, the reputation of not recovering, Leonardo da Vinci thrown back outside media statement will re-focus their attention, “I think this is very unwise.” Gao said the such high-profile Leonardo da Vinci, Leonardo da Vinci may be truth in here, they want to get back some of the fair, but some defensive over their behavior, “the handling of the crisis public relations point of view, in the last big crisis, widespread crisis of confidence in his time there, and then be repetitive, just restore the brand of confidence, is more thoroughly destroyed. are more harm than good behavior. “The source suggested that Leonardo da Vinci at this stage, the focus should be rebuild the brand image and consumer confidence, action should be taken to moderate, objective, from the consumer to start caring for the event should make it clear the current status quo, and to provide conclusive evidence.
new crisis management experts, Ching-same, “in communication can moderate some, a correct understanding of the media business.”
Share to: welcome comments I want to comment
microblogging Recommended | today’s microblogging hot (edit: SN026)