Sanya, South China Sea Network News, 29 January (the South China Sea net correspondent Tang Song) nearly 49 million people tourists, tourism revenues increased 70.35% over last year, reaching 3.32 billion yuan. 2012 Spring Festival Golden Week has ended, with the data once again prove Sanya the only tropical seaside tourism city a unique charm and great potential of the tourism market.
Spring Festival Golden Week Sanya tourism market hot
international tourism in Hainan Island, building a national strategy, the Spring Festival Golden Week 2010 in Sanya of high prices so many visitors, “prohibitive” in tourism in Sanya concern warming, while also highlighting the problem of community criticism. Experience of the tourism market, “Waterloo”, the Sanya hard to control room rates through a number of initiatives to improve transport facilities, remediation environmental health, improve service level management, the Spring Festival Golden Week in 2011 made a comeback.
2012 年 1 14, Sanya municipal government held the Spring Festival in 2012 to mobilize the comprehensive environmental work, for work related to the mobilization and deployment, that “safety, quality, order, efficiency “four unified holiday tourism objectives. 2012 Spring Festival Golden Week, Sanya won with action pro-gaze of tourists, with the data proved the charm of this young city.
Chinese New Year Golden Week tourists in Sanya nearly 49 million people, the highest total tourism revenue reached 3.32 billion yuan.
accommodation of tourists surged more dollars
1 29, the South China Sea net correspondent from Sanya City Tourism Committee was informed that this year’s Spring Festival Golden Week, Sanya trip tourists 484,000 passengers, an increase of 12.95%. One overnight visitor 405,700 passengers, an increase of 13.17%; day trip visitors to 78,300 visitors, an increase of 11.86%. Total tourism income of 3.32 billion yuan, representing an increase of 70.35% in 2011.
According to Sanya City Bureau of Statistics sample survey, visitors to stay longer on average 0.66 days, overnight visitors to 2150.25 yuan per capita consumption/person per day, an increase of 423.03 yuan.
According to reports, in 2011, Sanya, high-end residential housing, family hotels and other accommodation facilities rose 18 percent, this year’s Spring Festival Golden Week Tourist Hotel in Sanya City, the average occupancy rate of 80.48%, down 3.44 percentage points . According to the tourists in Sanya City Tourism Commission sample survey, 31% of the surveyed visitors choose to stay at their own homes or relatives houses, 27% of visitors choose to stay at the family hotel, only 9% of visitors choose to move into high-star luxury hotel.
popular tourist attractions continue to FIT into the main force
Chinese New Year “Golden Week”, Sanya tourist attractions are booming. Sanya City Tourism Commission, according to a sample survey, this “Golden Week” tourists scattered group than another previous Chinese New Year “Golden Week” high, to 8.1:1.9, FIT has become the Chinese New Year “Golden Week”, the main source of tourism market in Sanya .
learned that the “Golden Week” into the island during the more than 26,000 vehicles, up 37.1% coupled with the self-driving on the island of Hainan, Sanya into the self-driving increased significantly compared to previous years, the urban , scenic island everywhere vehicles to South, Southwest, Northeast and other places mostly. Nanshan Cultural Tourism Zone “Golden Week” seven-day self-drive 17,250 motorcycles were received, of which the highest peak of up to 3200 vehicles.
Islands tax policy driven daily consumption of duty-free shops “bursting”
Islands tax policy since May 2011 has been formally implemented, in the tourists, is widely communication, awareness rising, the growing influence. This year ushered in the Duty Free Island Sanya tax policy since the implementation of the first Chinese New Year “Golden Week.” Prepared by increasing the volume of duty-free goods, increase service frequency, new cash register point of POS machines and other measures to ensure duty-free order. According to statistics, 22 to 28 January, total tourists in Sanya duty-free shops about 13 million people, achieved sales of more than sixty million yuan; January 25 is to reach 21 000 people, achieved sales of 12.9 million yuan, setting a Since the duty-free shops operating on the amount of record sales.
according to the tourists in Sanya City Tourism Commission sample survey, 63 percent of the surveyed visitors to enter duty-free shops in Sanya, of which more than half of the tourists to buy duty free. Sanya Municipal Bureau of Commerce, according to sampling statistics, retail sales of social commodities Sanya $ 157 billion, an increase of 36.7%. Proved Islands tax-free implementation of the policy effectively pushed Sanya’s tourism market, but also further boosted consumption.
recreational activities add to the festive atmosphere
“Golden Week”, Sanya City, launched a variety of cultural and leisure activities. China (Sanya) International Fireworks Competition of Musical Arts, the Volvo Ocean Race stop the Dragon Chinese New Year Carnival in Sanya, a famous painter Mr. Cui Ruzhuo “capital Divine” exhibit and other activities, dizzying, unforgettable. The area, hotels and other hospitality units on the New Year festivals, ringing bells blessing, Thangka exhibition, lion dance, greet the God of Wealth, product characteristics, activities, snacks, etc., brought folk culture of the feast, so that the general public and tourists to feel rich festive atmosphere.
large number of international cruise ships visiting foreign taste the Chinese New Year
during the Spring Festival, many tourists who come to board an international cruise Sanya, China became a foreign taste This year the Spring Festival tourism market in Sanya, a major bright spot for the New Year Sanya added international element.
According to statistics, only the “Golden Week” seven days, there is Lai Star “Aquarius Star”, Holland America “Zaandam number” and other 10 international cruise ships and cruise port and out the Phoenix Island, visitors from Europe and Asia, bringing travelers to Sanya, nearly 1 million. International cruise port and out of Sanya, Sanya off the New Year “cruise fever”, the cruise as the Spring Festival “Golden Week” of foreign tourists to visit Sanya, a new hot spot.
seafood stall zero to achieve zero complaints
holiday to create a good environment, while popular in the tourism market, Sanya City departments to carry out in-depth tour market order rectification. Sanya City, the business sector to strengthen the regulation of seafood stalls, realized during the holiday season seafood stall bully off cheating cases zero complaints.
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