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South News 51″ mini vacation, batch after batch of Shenzhen residents flock to Hong Kong shopping, or even to go to Hong Kong just for playing bottle of soy sauce. Shenzhen residents to Hong Kong consumption gradually evolved into a boom, Shenzhen Retail Business Association recently disclosed that they had two consecutive years, commissioned a professional survey company to investigate the consumption phenomenon of Shenzhen residents to Hong Kong Shopping Statistics estimated Shenzhen residents to Hong Kong Shopping annual consumption of about 20 billion yuan. This is a huge amount of consumption, the actual varying degrees reflect Shenzhen consumption poses a potential threat and competition.
Hong Kong for shopping. “Consumer into a boom?
this year’s “May Day” mini vacation, Luohu, Huanggang Port look more than ever busy. Many Shenzhen residents more convenient customs clearance procedures, separated by a river rushed to Hong Kong, come back almost all large bags to mention a return to deep.
propensity to consume for the understanding of Shenzhen residents to Hong Kong, Shenzhen City, the retail industry associations and market research Corporation Shenzhenshiwan people union, has for two consecutive years on the Shenzhen residents to Hong Kong shopping “conducted a survey to get a conclusion is “to Hong Kong to the consumption gradually evolved as a kind of boom”. Retail Industry Association, in Shenzhen City, spent Tao, they were in 2010 and 2011, Shenzhen residents to Hong Kong Shopping survey found that “to Hong Kong consumer gradually evolved into a boom” in the further increase trend.
in November 2010, Shenzhen residents to Hong Kong shopping survey, completed a total of 2029 valid samples. The survey found that since 2010, Shenzhen people have specifically been to Hong Kong/Chung Ying Street shopping accounted for 11.41%. Among them, specifically been to Hong Kong shopping accounted for 10.0% specifically went to Chung Ying Street, accounted for 2.21%. Effective percentage terms: go to Hong Kong and the Sino-British Street shopping is just a small minority of the small number of people behavior, the vast majority of Shenzhen people still spend money in Shenzhen.
in 2011, Shenzhen residents to Hong Kong shopping survey (the survey as the base of the sixth national census data of 18-60 year-old resident population in Shenzhen), a total of 2116 valid samples. The survey found that since 2011, specialized’ve been shopping in Hong Kong accounted for 27.27%. Percentage from the effective point of view: Although the majority of the people of Shenzhen still spend money in Shenzhen, but compared to 2010 consumer to go shopping in Hong Kong the proportion (11.41%), go to Hong Kong consumers shopping on the rise, to Hong Kong consumption gradually evolved into a boom.
and consumers dedicated to Hong Kong shopping frequency data also show that consumers “to Hong Kong shopping enthusiasm higher. Often go shopping in Hong Kong such as the proportion has increased from 19.36% in 2010 to 25.30% (at least 1 per month); occasional shoppers to Hong Kong decreased from 80.74% to 74.70%. The research firm believes that from the point of view of the frequency of purchase, the proportion of high frequency to go shopping has exceeded 25%, indicates that consumers come to Hong Kong shopping enthusiasm higher.
who like most Hong Kong shopping?
Hong Kong shopping consumer into a boom in the eyes of flowers Tao is an indisputable fact that led to his tangle of these consumer groups to Hong Kong are strong spending power people who, in his view I can stay in Shenzhen, consumption, and that efforts to pull Shenzhen consumption can be imagined.
survey data show that, to Hong Kong to the main consumers of Kochi, the high-income groups, and showing income and education is more dense, the higher the proportion of Hong Kong/Chung Ying Street shopping, the frequency of the higher “phenomenon. Types of goods from a gender point of view, Ms. buy more than men, and are relatively concentrated. In addition to individual product categories, the buying behavior of men and women. Specifically, Ms. buy cosmetics and jewelery ratio is higher than men; men to buy home appliances/digital products, and tobacco/alcohol/tea than women; on other goods, men and women to buy is not much difference.
In addition, another obvious feature is that compared to 2010, the 2011 survey found that to Hong Kong consumers are mainly highly educated high-income groups, but the general behavior of educated consumers to Hong Kong also increased. The investigation found that an important reason for this trend is the 2011 because of soaring prices, continuous depreciation of the dollar against the yuan part of Shenzhen residents to Hong Kong to purchase the daily necessities of life the proportion is gradually increasing.
In addition, flowers Tao believes that there are other important factors resulting in Shenzhen people more and more like Hong Kong for shopping. One is the clearance is more convenient, Shenzhen and Hong Kong are increasingly linked to go to Hong Kong is not a very difficult thing. The other is the actual food safety problems potentially affect people’s consumption behavior, Shenzhen there have been residents specifically went to the Hong Kong soy sauce thing, he thinks some daily necessities, consumption, the actual indirect effects of clothing and even luxury consumer results .
Hong Kong shopping “most like to buy what?
Shenzhen to Hong Kong’s consumer, far from being fetch a bottle of soy sauce is so simple. According to the survey company survey shows that in 2010, Shenzhen residents to Hong Kong to purchase the highest proportion of clothing, leather/luggage, 71.11%; digital products and cosmetics for over 40%, drugs accounted for 36.44 percent, jewelery, accounting for 20.89%; supermarket goods consumption ratio of 9.33%, the low proportion of the remaining goods. By 2011, consumers come to Hong Kong is still mainly the purchase of clothing/shoes mainly, accounting for the survey than the maximum of 55.98%, but compared to the previous year the proportion of the decline; In addition, cosmetics, home appliances/digital products and daily necessities accounted for more than 30%; jewelery, tobacco/alcohol/tea and Pijuxiangbao of accounting for more than 15%; other commodities, accounting for the relatively low.
addition, in 2011 and 2010, one of the biggest changes is the commodity become a Hong Kong shopping, “one of the important products. The survey found that consumer groups since last year to Hong Kong shopping is not limited to the traditional daily necessities, the types of purchases and purchase volume are constantly amplified. Specific point of view from different income: monthly income of less than 5000 yuan consumers to the types of goods purchased in Hong Kong more appliances/digital products, usually less of the number of such groups to Hong Kong, mainly to buy certain products go buy some other category of goods; monthly income of 5000-7999 yuan consumers purchased clothing/shoes, cosmetics; monthly income of more than 8000 yuan consumers to buy goods on traditional clothing/shoes and home appliances/digital products. Income level from the point of view, the 2010 survey data show that for less.
survey also found that, from consumers to the reasons to buy different commodities point of view, the purchase of different commodities is slightly different, but its purchase of goods there is a big correlation. Such as consumers to purchase daily necessities mainly because of the same commodity prices in Hong Kong is cheaper than in Shenzhen, an internationally renowned brand; the main reason of the purchase of tobacco/alcohol/tea product styles to choose from, optional strong and the same commodity prices are cheaper than in Shenzhen; The main reason to buy clothing/shoes is the same commodity prices cheaper than in Shenzhen, the product design is more and trust in the original country of origin produced.
Hong Kong for shopping 20 billion yuan a year
“two consecutive years of survey data an out or a bit surprised.” Spend Tao frankly These consumer groups are considerable spending power, if they can stay in Shenzhen that Shenzhen could not be better, but more people a bit worried now highly educated high-income groups, the average education of consumers to Hong Kong to behavior also increased. “We estimate the annual Shenzhen residents to the amount of consumption in Hong Kong about 20 billion yuan, HK. Spend Tao added, and the data can be determined also increase.
spend Tao said that for this part of the consumer population back to the consumption in Shenzhen, Shenzhen, in addition to further strengthen and expand the retail business and improve service endures, he said, especially for food safety issues, the retail trade industry The Association led the establishment of the Shenzhen Council for the Promotion of food safety and organize enterprises jointly prepared by the first retail mall in Shenzhen City, food safety control system (standard) and “food safety norms shop in Shenzhen City, the assessment Ordinance, and carry out food review of the safety standard management shop, the formation of the food safety industry self-regulation behavior.
while investigating the company’s 2010 survey report of the advice given is “Shenzhen International Consumer Center City to build, attract more consumers to spend money in Shenzhen, in addition to the government in the consumer environment (taxes, transportation , need to improve urban management, high-end consumer items, the introduction of preferential policies, etc.) outside, businesses should be introduced in the brand, quality of goods, variety, novelty, price, category management and other aspects under foot. ” For this Development Institute (Shenzhen) Feng Su Bao, director of the Center for Strategic Studies, also believes that Shenzhen can use their geographical advantage, and actively whereabouts of countries to apply and Hainan give the same to certain exemptions, the introduction of products of Hong Kong. He believes that this meets the needs of the public, also eased the pressure of the consumer flow, led to the economic development of both sides, it is worth a try.
written: Southern Reporter Dennis
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