101 high-end residential real estate in
Beijing in April turnover of 176 sets of agency statistics show
luxury buyers younger 70% “80″
according to the Ritz-line market research center monitoring statistics on 101 high-end apartment properties for sale in Beijing in April, high-end residential, 176 sets of transactions, a decline of 5.38%. It is noteworthy that the high-end residential consumer force in the “80″ has been revealed.
in a random sample of 50 samples, 70% of buyers who are “80″, high-end market customer base showing the new features of the “younger”.
● buyer characteristics
industry fixed age decrement
the words of the Ritz-line market research analyst Zheng Haiyan, the purchase of high-end residential population industry years the same age and decreasing year by year.
“high net worth individuals engaged in occupations or relatively fixed, as far as I know, mainly corporate executives, CEOs, financial, and so on.” Zheng Haiyan, and the contrast to the “80″ homebuyers. in the financial securities industry, private sector executives also accounted for a higher percentage.
It is understood that, after the traditional high-end market consumer groups, age has been maintained at 40 to 50 years old. Now, with the transfer of social wealth in the industry and between the old and new groups, the high-end people have become more “young”. At present, most of the young upstart was born in 1980 and 1984.
returnees background to focus on quality
surveyed “80″ homebuyers there is another prominent characteristics – higher qualifications. According to Ritz-line statistics, “80″ who basically has a background of studying abroad, comprehensive education was significantly higher than the older generation of high-end purchase of the main.
perhaps by the high overall quality of “80″ buyers often extreme focus on the quality of living. It is understood by the purchase of more than 90% of buyers are owner-occupied, and for young people in terms of first-time home buyers and owner-occupied, the most important location, and decoration quality.
The CBD, Lufthansa, the Dongzhimen and other popular shopping district turnover would be more concentrated. “According to Zheng Haiyan, April 80 buyers of the most popular high-end housing: Sea Seasons Park Wan City, Phoenix, Asia Standard International, Upper East Side, etc. located in the downtown area. At the same time, modern decoration, landscape, property services, quality is also essential.
● expert opinion
high-end market demand, or welcome the phased release
According to the statistics of the Ritz-line, the up to 40% “80″ for their own financed the purchase, the other nearly forty percent of purchase customers to buy a house from their parents. However, there are some 5% of the buying population is due to the “restriction” to buy the name of the children.
“when it comes to ’80 ‘to buy the mansion, and the community are certainly rich second guess, but not actually completely sample survey, many of which are own money to buy now engaged in financial industry or start their own businesses more young people, the more substantial income, I think this is a good thing, can serve to inspire young people to a certain extent. “Ritz-line market research center official said.
this trend of “young”, Zheng Haiyan while analysts believe that the purchase of policies on high-end market is particularly large, because most high-end people under the name of more than one or two houses. not purchase the qualifications, just to independent buyers living in the age 80, and partly because after 80 just to the marriageable age, in part as a marriage room, so the proportion of buyers will be very obvious.
for the future direction of the high-end residential, Zheng Haiyan, said the regulation and control has been bad the best for high-end residential market, regardless of “just need to improve the type of demand are long-term suppression in the future of the property market, the traditional sales season, high-end market will surely usher in a phased release of the demand.
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