Palace president to respond to 60 yuan fare decade has not changed: no right to adjust

data for: Shan Jixiang

Beijing BEIJING, May 11 call (Reporter Zhang Zhongjiang) National Palace Museum Director Shan Jixiang recently accepted a new Network interview, said that tickets to one of the scenic area management and control means, but not only. The National Palace Museum did not adjust the price of power for many years previous adjustment is carried out in accordance with the unified arrangements of the countries and the price administration department.

on scenic spots, “hundred times”: the ticket is one of the means of operation, but not the only

May Day holiday period, in

this year across the country ticket prices of the major scenic spots to become the focus of attention of the public and the media. It is reported that the national 5A scenic off-season tickets of over 100 yuan, to let the tourists in the peak season for more than 200 yuan, accounting for 15%, more and more “one hundred yuan scenic prohibitive.

ticket economy “nowadays scenic enthusiastic, also a number of experts published opinions. Liu Jun, deputy director of Peking University Tourism Research and Planning Center, believes that China’s scenic spot ticket prices and per capita income does not match. China Tourism Research Institute, Dai Bin, admits, scenic maintain the required funds into a reasonable ticket up, scenic spots, the overall deviate from the public property.

In fact

pricing on the scenic spot ticket prices, previously was well established. In 2005, the National Development and Reform Commission had issued a further standardize the tour to visit the point of ticket price management. “Notice” clear in the regulations: to strengthen the management of ticket prices, to adhere to not only help to increase the social and environmental benefits, but also taking into account the principle of compensation cost of service and resource values, and keep ticket prices basically stable at a reasonable level.

Jixiang,

single, believes that the main purpose of the above requirements is the macroeconomic regulation and control of regional tourist attractions tickets mutual competition, competing prices, the blind pursuit of economic efficiency, regardless of the phenomenon and social impact.

In his view, the ticket is a scenic means of operation, one of the control means, but not only. Scenic project development services, improve service standards in order to increase the added value, increase government financial investment, the introduction of social capital means to increase revenue. Reduce costs through professional management, normal operation and sustainable development need to meet the scenic, ticket prices and economic development and national income levels to adapt to strike a balance between the two.

Forbidden City have no right to the ticket price adjustment to the unified arrangement by the price administration department

relative to the hundreds of hundreds of famous attractions tickets, or even two hundred dollars Forbidden City from the decade of 2002 to the present, has been maintained off-season $ 40, season 60 yuan price. Environment of the moment a lot of attractions have prices, some people worry that the Palace will follow the trend of prices.

Shan Jixiang expressed since the founding of the museum’s ticket prices have gone through several adjustments to the current price from 0.1 yuan, but they are in accordance with the unified arrangements of the countries and the price administration department . In this regard, the National Palace Museum did not adjust the price.

he said is important because of the tickets for the National Palace Museum, starting from the perspective of heritage protection regulation. 2010 the central authorities issued clear that the museum is open free file, the Forbidden City, Dunhuang and other sites museums are free range. Its starting point is the universal emphasis on heritage protection, the tickets as a lever to control visitor flow.

Previously, the public museum’s ticket revenue trend is also quite concerned about. Last year, Beijing University PhD has also submitted an application and requirements of the National Palace Museum 2008, 2009 and 2010 open this three-year ticket sales situation.

Shan Jixiang WASHINGTON reporters interview in March this year had said that last year the museum’s ticket revenue is 650 million, all of the state treasury, pay day clear. This time he reiterated this view and said that 650 million yuan a ticket by an annual average of less than 50 yuan, 14 million viewers accumulated. The Forbidden City development funds needed to rely on an annual budget, implementation of the budget from the Ministry of Finance for examination and approval, in accordance with the method of separating revenue from expenditures.

fear mentality to see the Forbidden City, a devout attitude tube to the Forbidden City, with an open mind to pass the Forbidden City

Shan Jixiang opinion. Tourism is an act, its destination and the process is not necessarily connected with the culture. Pay attention to correct the abuse of cultural phenomena, genuine cultural attractions cultural heritage as a vocation.

National Palace Museum, cultural identity is very special. First, the Forbidden City is the world’s largest ancient palace complex, is an important part of Beijing, this ancient capital of the world culture, the core content of the national historical and cultural city. On the level of protection, the Forbidden City is the State Department released the first batch of national key cultural relics protection units, and also the first Chinese to enter the World Heritage of the World Heritage List. Yes, The Forbidden City is one of the richest museums in the world heritage collections and cultural resources, the largest museum of the audience visiting the world today. Not only a World Heritage Site, is world-renowned museums, these cultural identity rolled into one, you should both be proud of, but also venerable cultural paradigm through unremitting efforts, requires the National Palace Museum.

the face of the growing open area in the face of increasing visitor flow, the face of the ten aspects urgently need to enhance the security, protection of cultural relics, the funding needs of the Forbidden City development is very large . Shan Jixiang, the Forbidden City will be scientific, pragmatic, feasible project plan to fight the strong support of the national finances, and strive to make the public through special exhibitions, magnificent architecture, warm service, or virtual Imperial Palace, the Forbidden City Library, the National Palace Museum lectures, etc. , and brought by the cultural influence from the Forbidden City.

“In short, fear the mentality of the Forbidden City, Forbidden City pious attitude tube to pass the Forbidden City with an open mind.” Shan Jixiang says.

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