Xinancaitai students to do a joint-stock supermarkets

the Southwestern University of Finance and students experiment supermarket manager Liao Haiqin in the to new recruits to teach system supermarket patrol. , Chenpeng She

self-offering, self-management, self-financing, independent dividends … This is a modern enterprise in the market hard? No, it is the students of the Southwest University of Finance and Venture platform for practice – students experiment supermarket.

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students experiment supermarket was born in 2006. Six years, this practice platform does not really practical, but the real money, real swords and spears so that in school when the chairman, the general manager when the clerk, when the shareholders. In the context of non-intervention school, the health of the supermarket run for six years, Southwest University of Finance and a “business card”, and even become a classic case that teachers are frequently cited in the economics classroom.

in November in 2006, the Communist Youth League of the Southwest University of Finance and financial professional features combined with the school’s decision to set up for students to learn and master the knowledge of economic management in practice, an increase of the the entrepreneurial Industrial caliber platform, students experiment supermarket came into being.

supermarket is the first step in demonstrating strong professional color – public offering. With the Xinancaitai student card, students can issue price per share of $ 100 purchase price of not more than 16 shares of the IPO. Soon, more than 300 shares of initial offerings were sold out. Coupled with the input of a number of “substantial shareholder”, the supermarket early offering a total of 15.6 million.

subsequent supermarket over a month, several large shareholders held a general meeting of shareholders, combined with knowledge of the learned in their daily business operation, prepared a detailed draft of the corporate system, the election of the Board and , chairman of …… In short, the various elements of the modern joint-stock enterprises, reflected in the operating structure of the supermarket to be realized.

This is not to stay in the book-level entrepreneurship programs, from the moment of the birth of the supermarket, faced with the pressure to survive in the market. The same scale private supermarket adjacent to the supermarket and student experiments, for example, there are three, and how to get the goods at a lower price from a number of competitors, becomes the biggest problem in front of classmates.

fast simply worn the lip, ran their legs off, until we come up with a pile of student experiments supermarket offering programs and student experiments supermarket analysis, supplier to believe that we are not ‘play it’. “Speaking of the experience of the early days, supermarkets, general manager 7, 2009 in business administration Liaohai Qin filled with emotion. She acknowledged that want a student in command of the supermarket business, “than to learn that knowledge of the books is much more difficult”.

constant negotiation, long-term run, the introduction of modern super “entrance fee” system, the supermarket supply to become stable, and gradually establish a reputation in the middle of the students. A year later, the supermarket share price reached 150 yuan per share.

management team has spent more thought for service innovation, in order to obtain the status of the market. May 2008, when sales in the form of the popular “box store” was introduced to the supermarket. “Our box store is not just to pay the rent so simple, limited shops, the students want to occupy a seat, also need competition.” The purchasing department of a classmate, said.

Subsequently, the institutions and rules can be seen in the campus a variety of shopping malls, supermarkets, have been introduced into students experiment supermarket: can hit 9.5% off plus integral membership card, a wholly owned subsidiary of Baba purchase electronic business platform, the bureaucracy in the modern enterprise system, the new recruits vocational training. In order to have more competitive, supermarkets and even invited to Chengdu, a well-known bakery settled in to build the campus, the only supermarket to provide freshly baked bread.

internationally renowned supermarket brand of the

Auchan Chengdu branch manager alumni of Xinancaida. Upon learning of the situation, they immediately think of ways to the seniors to go to the student experiment supermarkets, listen to the opinions and suggestions of the industry’s elite Benedictine College Shanghai Campus piece of “experimental field”.

“tissue paper products, profit margins, can not account for such a large counter. Perishable dairy products, must be every day to check for bulging bags, must not a little trouble. Carbonated beverages young people were mainly consumer goods can not be placed inside the counter, convenient and easy to take … “Liao Haiqin to the supermarket” intern “training, a lot of experience from the industry’s first-line professional manager.

They also invited professor of the School of Business Administration as the instructor. From the instructor, they learn how to cultivate customer brand loyalty, how to do the bedroom marketing.

this high degree of simulation, “the entrepreneurial experiment so that students experience” have not graduated into the sea “hearty.

In recent years, the school community in September on the recruitment of the General Assembly each year, the students experiment supermarket management team is always able to attract lot of attention. Graduation quarter equity transactions to the General Assembly, has become a major event in the students Xinancaida economic life: Who wants to be a shareholder? Who can, when the shareholders? Who can be elected to the Board? Last year’s Annual Report? The company’s new development strategy towards where? Intense competition, self-described, the face of the future direction of the war of words, the equity transactions of the General Assembly of hundreds of people to become special.

they are doing an ‘experiment’, but this experiment has been specialized to do the consummate “one had visited the school super large supermarket managers wrote in the guestbook.

the

business practices, back and forth more than 2,000 students study here the sea swimming.

second general manager He Guiqin graduation last year, with work experience of four years in the experimental supermarket, the global top 500 Johnson & Johnson Pharmaceutical employed as sales manager post.

“class, we are dealing with a variety of economic theory, business management theory, and after class, turned around and became the manager of the enterprise.” From freshman to join the students to experiment supermarket to become a interns, now become general manager of the supermarket, Liaohai Qin in this process, “a deep understanding of what is ‘to apply their knowledge’.”

Moreover

, students experiment supermarket also create classroom case . Xinancaitai many teachers in teaching often quoted students experiment supermarket as the business case to adopt supplier communication: From operational mode, and then discounted at the rate of return on equity, within reach of students experiment supermarket has become the students to learn the theory knowledge of the best reality footnote. As a supermarket, deputy general manager Liu Jing Zhi, also been a teacher invitations in class about how Inquiry bargaining power with suppliers “.

in practice, students experiment supermarkets have shown more and more mature look. They enabled the moment many large enterprises, the popular VI visual identity system, uniform style logo has been printed on the umbrella, bookmarks, notebooks, paper cups, hot campus, “do not believe you can go take a look at almost every study room, can be seen in our series notebook, a supermarket employee said.

magnificent turn, join the public service and philanthropy. In early 2010, the students experiment supermarket to set up “to Benefit the People” public funds, funding groups and individuals need help. The past two years, the public funds each month selected once funded the object, not only for the school, suffering from terminal illness, in urgent need of the students of paragraph “timely”, and also donated 50,000 yuan to earthquake-stricken area of ??Yushu in Qinghai Province, North Sichuan earthquake zone in children with leukemia Li Qin contributions medical fees 5000 yuan.

“out of charity and public welfare of the campus, and Xinancaida ‘by the people of the world, sought-after’ motto fit our supermarkets also began to test the water ‘to fulfill their social responsibilities’. 3 years experimental supermarket experience, has given way to the Liao Haiqin to start thinking about the students as a financial professional, economic behavior is what society What is the meaning of.

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