Xu-Ming Wang in the book launch.
Beijing BEIJING, January 15 (Reporter Zhang Zhongjiang) former spokesman for the Ministry of Education, the incumbent president Xu-Ming Wang has introduced language book publishers, “said the spokesman Xu-Ming Wang . ” His new book launching ceremony on the 14th, said a spokesman who is first necessary to do a good job, and can not be “deaf ears.”
“Xu-Ming Wang said the spokesman,” recently published by Xinhua Publishing House. According to reports, this is far from the country had only a spokesman for the central ministries written by people experienced spokesman theory books, following the author “to open – when I press spokesman” after another a masterpiece. The book contains five years he served as spokesman during the lessons, but also encompasses the outgoing spokesman three years of work thinking.
spokesman for the first time to book the necessary literacy as an important character, put forward: press spokesman made a good statement, first make people do a good job, my colleagues should have the sincerity, kindness, tolerance and other quality . Xu-Ming Wang said he was around in the press spokesman for the training found that officials will not face the public speech, the first is not a skill issue, but their life is a problem. He used nine words summarized the current spokesman for the Chinese to do justice: good people, dare to speak, will speak. This is a book, and in the next three.
14-day press conference, hosted by the Xu-Ming Wang himself, he introduced one by one in the opening scene when the guests. One person mentioned, the Xu-Ming Wang said he recorded “Moving China” so could not attend.
“Of course we have to make way for a, we moved to a small extent, but that moved to China.” Xu-Ming Wang deliberately elongated tone, opened a small joke.
“never far from” the spokesman Xu-Ming Wang: I am a bit narcissistic
2011 occurred in a number of news events, news of the relevant departments The spokesman made a high challenge. Motor car accident, Shuanghui clenbuterol, the Forbidden City “N heavy door” … a time of social hot spot in front of the public are hungry for the truth, they gathered the attention of the press spokesman for the body. Once the answer is not satisfactory, new questions will follow. This case, some people even think that has become a spokesman for “high-risk occupation,” shunned.
from the media in the popular channel today everyone has to speak, how to resolve the spokesman from the dual pressures of superiors and the public? There have been many years of experience spokesman Xu-Ming Wang, their own experiences and understanding about written into this, “Xu-Ming Wang said the spokesman.”
Why write this book? Xu-Ming Wang said that in 2011 took place a lot of news events and relevant approach, again hitting his heart.
“I am really worried. To see them deal more anxious, anxious wished he could go onto the platform, but the spokesman is the job behavior, then the job is not anxious to do it.” Xu-Ming Wang said.
“anxious” Wang Xu that even in the back part of his new work, three games to simulate the press conference. Waste oil, school buses, are a hot topic, there is a hypothetical “subway collapse” event.
Xu-Ming Wang for their simulation are very pleased, he said with a smile, “This is a manifestation of narcissism, because I am on the more narcissistic.”
despite the press statement from the Ministry of Education who retired three years on the job, but Xu-Ming Wang never seem to stay away from the beloved spokesman for the cause. In his micro-blog, a lot of comments on news events. SARFT canceled TV commercials, he invented the embodiment of “all right Zhaochou” reporter to ask questions; Palace for the president he was pleased, and sent on to speak of the Message; Zhao again on the show, he called the “naughty” … …
a news reporter, Xu-Ming Wang to speak of “addiction.” At least from the microblogging point of view, this judge has some basis.
spokesman who is first necessary to make good faith can not lie
Xu-Ming Wang pointed out that the spokesman should first make people do, be sincere, kind and have a forgiving heart. School life, first of all be sincere, can not lie, nor to provide vague facts. He was opposed to some experts and scholars too much emphasis on skills training as a spokesman for the top priority. Xu-Ming Wang said the facts show that a genuine kindness and love of the media, even if lacking in skills, but also available to the public’s forgiveness, acceptance and understanding, where the department is graced by adding color; the other hand, although in front of the media and the public There are some presentation skills, but soon to be identified, even harmful to a cause.
“If the choice between lying and no comment, I would prefer the latter.” Xu-Ming Wang said, “real” includes know say, do not know will not say, do not install; ” true “also includes, to know, but the boss let spokesman said spokesman honestly tell the public” not authorized. ” Xu-Ming Wang said the spokesman was dealing with people, and therefore can not do without good, can not be separated with a good heart. In all the press spokesman of the few people on the textbook spokesman that “good” requirements.
spokesman could not be “deaf ears”
reported in 2003, “SARS”, Chinese news release system and gradually build up . About the status of this system, Xu-Ming Wang said China is now the spokesperson system has taken a welcome first step, party committees and governments, and enterprises have established a spokesperson system. The key step now is how the second step, with the spokesman could not be “deaf ears.”
In his view, now, more and more in many departments, “department heads” or “spokesman” to replace “spokesman certain.” The difference lies not only in these three have a specific person there. Do not underestimate the specific names, this communication is precisely one of the most important laws, public acceptance of abstract things poor.
In addition, the need for external protection system, including the now “Open Government Information” in the hope that it becomes “Open Government Information Act.” There should be from the office of spokesman to occupation and so on.
Xu-Ming Wang, said Associate Dean of Journalism and Communication, Tsinghua University, Shian Bin said that if the press spokesman to become a profession, then such a person as Xu-Ming Wang can make a lifetime spokesman. This case shows, press spokesman career how important the road. This includes the press spokesman of the access system, reward system, promotion system, rewards and penalties. The sound system, the Chinese spokesman really cause a major step forward has.
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