Shanghai Metro Line 7 sign publicity allegedly too complex color

publicity photo shows some of the new line of logo color Source: Shanghai Jiao Tong network

[Xinmin (microblogging)] * exclusive coverage of the recent planning and construction of Shanghai Metro and the construction of seven rail lines mark the color last week and released to the public for comments. As of September 13, the publicity has been four days, the reporter noted that many users reflect the line marked color too much, too complex but easy to remember, “plus a number with an arrow in the background is enough expressed.”

Xinmin reporter saw the publicity of the program, 14 to 18 lines of the logo colors are yellow brown, gray, light blue, light red, yellowish brown; compared to the red line has been operational green, blue and yellow colors, the are more bleak.

“In fact, the color corresponding to the line generally not more than 10, the naked eye can distinguish between real clear, and only 7 colors -12 color.” Rail club friends, “Love Train” that the clear distinction between the use of red, green and yellow The color can indeed play a role in instruction, bring convenience to the passengers; “but the obvious color difference on the total of so few, and too many lines, causing many of the color line has been too close, and passengers can not tell by color.”

and “Love Train” as friends “zzColin” is not too much emphasis on the proposed new line of color, “except when the number of marked lines, background and direction of the arrows outside and everything else is superfluous, a background with plus a number of arrows that should be enough to go on a ride. “

correspondent also noted that in-orbit delivery Club Forum for the logo color publicity of the vote, refrain of those surveyed said friends, “is more used to identify the line number to see”; and that “signs should be in digital fonts larger, more visible, and background color should be increased.”

according to previously published information, the logo color scheme a mobilizer of ideas will continue to September 16; and the public’s views on the program, suggestions, authorities will be done after careful study in the assembly. (Xinmin reporter Li Xin)

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