Zhengzhou 15 years implementation of the breakfast works are failed
The 
Cai Huawei painted.
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Zhengzhou, Henan Province has launched sixth breakfast Engineering, the acceptance breakfast demonstration shop will receive government subsidies to a maximum not exceeding $ 200,000.
It is understood that the previous 15 years, Zhengzhou have carried out five times a breakfast project, but they failed. Breakfast Project “defeated” Where is the crux of the problem? The breakfast started works to success?
public to enjoy their breakfast is not easy, breakfast, Model Shop, government subsidies to build 20
reassuring to eat breakfast, comfortable eating breakfast really hard to find, usually only in the ‘street vendors’ make do’, Zhengzhou public, reflect a
the morning of May 28, at 7 o’clock and a half or so, the reporter followed Zhengzhou public Chun Kwok, came to a street flows breakfast to eat breakfast.
every day early to catch the bus, there is no time and effort to eat breakfast at home, only at the roadside stalls to eat a little. “Said Chun Kwok.
reporters to see the flow Breakfast stalls were full of people on both sides of the road. Chun Kwok dining stalls, a tricycle filled with coal fire and stove, next to put a few humble small table, Sheng HU soup, rice pudding cauldron unveiled the mouth is placed at the roadside, the ground littered with old plastic bags, and napkins.
know that may be unhealthy, but there is no way. “Chun Kwok tells us, told reporters.
Subsequently, the reporter, respectively, came to the golden waterway, near the future direction of the 3 stalls. Some of these stalls in the bus schedule next, and some in the bustling intersection, eating a lot of people are. The reporter interviewed some members of the public, they feel that the breakfast in order to eat at ease, comfortable and really is not easy, now only like a guerilla in the “street vendors” make do.
for the public to eat breakfast the difficult problem of Zhengzhou Municipal Government Office has issued a notice, in the city’s five district this year in accordance with the requirements of a high standard, standardization, modernization, construction of more than 20 breakfast Model Shop, a business breakfast, 兼营 lunch, dinner and other food.
undergo an application and approve the breakfast created model shop, each built one after the municipal acceptance qualified municipal finance 50% of the actual investment in capital subsidy up to more than 200,000 yuan.
accordance with the notice requirements, the model shop to have a fixed place of business, individual shops operating area of ??80-120 square meters, the restaurant seats 30 and 40 varieties of breakfast. Breakfast is served from hours from 6:00 to 9:00, the price is lower than the market like breakfast products. Model Shop is also set to include public telephones, audio-visual systems, wireless networks, and other public service facilities. The same time, it also provides breakfast demonstration store chain operation should be implemented, with breakfast chain’s ability to run more than 10.
It is understood that if this goal can be achieved, Zhengzhou city’s five districts will have more than 200 breakfast demonstration store for the public to choose.
15 years, implemented “Breakfast Project” the prosperous opened operating bleak
starting point, high standards, standardization, and the government pushing the “breakfast Engineering “seems to let the public see the hope of enjoy their breakfast. However, the reporter learned that, Zhengzhou City “Breakfast Project” has been implemented in 15 years, but they failed.
in 1997, Zhengzhou City, first proposed the implementation of the “Breakfast Project”, the following year, a new Wo company layout, all shut down in 1999; 2000, Zhengzhou City, is again the “Breakfast engineering, because the operators lukewarm response lead to “abortion”; 2003, Zhengzhou day margin food companies play “Breakfast Project” banner, but operated for some time back city; 2005 to restructure the government outlets 500, and a place to complete the task some of the bakery, Western Restaurant also reported as a breakfast, and ultimately fail.
October 29, 2009, Zhengzhou implementation of fifth Breakfast engineering. This project is part of the Commerce Department in the country to promote the “rest assured that the breakfast works” unprecedented determination and intensity. After the final bid, led by the people’s livelihood, folk music, Hassan and suppliers are four brand breakfast enterprises, implementation of the breakfast works, and run so far.
However, over the past three years, the survey found, breakfast successful projects of four brand breakfast business conditions bleak. “To be honest, we are still at a loss.” The Zhengzhou livelihood breakfast Engineering Co., Ltd. factory director Xu Erkui said outlets do not increase, sales would not increase, but input but does not reduce the direct consequence of rising costs, months of losses of more than 10 million.
The Breakfast engineering firms inwhy no match for the street vendors?
side is the public look forward to breakfast, rest assured, while it is many times the “Breakfast Project” dismal, exactly where?
Speaking of the reasons for the failure of last breakfast works, many breakfast person in charge, multisectoral law enforcement is the primary reason for operating bleak. For example, the management has promised breakfast cars will be open until 9 am and can also be changes in the network surrounding the near range of the position, but in some places, less than 8:00 was so that the dining car to shut the shop.
Xu Erkui Breakfast engineering guidance led by the relevant government departments, enterprises a unified image of honest business. However, in the street, uniformed inspectors and municipal pipes, non-uniformed office to manage, regardless of the breakfast is sold not sold out, easily on the confiscation of the dining car.
Second, government support policies are not in place. Breakfast enterprises, for example, large-scale production center building, set breakfast sales outlets, corporate tax and the fee waiver, we need to have sufficient intensity of the policy support.
a breakfast person in charge of breakfast, high operating costs, enterprises are to profit must be formed a certain scale, good sales outlets and poor network but also be able to complement each other. Good lots of outlets are often difficult to get approval, even if approved, is not good business, because those outlets are often located in the property, building or enterprise, market door will be asked to pay various fees, resulting in high operating costs.
In addition, due to breakfast engineering firms more emphasis on quality, flour, edible oil, meat and other raw materials with the brand goods, products, full disinfection, the implementation of distribution, cost, than the hawker stalls. Therefore, the breakfast business breakfast car match the roadside hawker stalls.
It is understood, had breakfast project is led by the Zhengzhou Municipal Government set up a breakfast project implementation of the Leading Group for the overall coordination of the Zhengzhou Municipal Bureau of Commerce is the lead unit of the breakfast works. But part of the area led units are not consistent. Departmentalized, and no one can manage all OK regardless.
sixth Breakfast engineering, the reporter repeatedly to contact the relevant authorities in Zhengzhou City, especially the business sector play a leading role, but the staff said, the breakfast Engineering, Zhengzhou City, this year’s “10 facts “one of the livelihood projects, beginning to advance inconvenience to say.
users are mostly not optimistic about the breakfast project, experts believe that government should not be arranged
the
local website on the web-based survey done by the Zhengzhou Sixth breakfast Engineering, The majority of respondents are not optimistic about the prospects for the breakfast project.
have friends that spent the money did not good things, rest assured that the breakfast works have been five times defeated this time it is difficult to wishful; also have friends that some rest assured that breakfast does not meet the public taste; user said, public telephones, wireless networks, public toilets, a breakfast need these? “
February this year, Zhengzhou Municipal Bureau of Commerce Secretary Chu River along through the local media that the goalkeeper of the Commerce Department to strengthen supervision and management to ensure a healthy breakfast engineering products, health, rest assured, safe. Will also continue to expand rest assured breakfast coverage, accelerate the construction of the layout is reasonable, covering the city’s sales network.
“Rest assured that the breakfast works not just issue a rest assured that the brand is so simple.” Henan Institute of Business Economics, vice president of Song Xiangqing breakfast for working-class, not only to be fast, nutritious, but also facilitate low price. Enterprise requirements too much, it means increased costs, the breakfast price is too high will inevitably lose market will eventually result in good policy to a mere formality.
Henan Province, Catering and Hotel Industry Association, Hailin is that the breakfast problem is essentially a market problem, the government should not be arranged, in particular, is trying to rely on several food and beverage companies arranged millions breakfast is unlikely. The breakfast is also a restaurant, are part of the market, is not suitable to engage in what works. Breakfast works rarely effective, is exactly the reason.
It is understood that, from a nationwide perspective, breakfast works embarrassment is not Zhengzhou unique. People to “eat breakfast difficult”, has become a common problem in all cities. At present the country has hundreds of cities rest assured that the breakfast works, including Beijing, Tianjin, Chongqing, Xi’an, Wuhan and other places. However, many of the “Breakfast engineering” seems to escape the “shiny stage ended in gloom,” the difficulty.
In this regard, the experts said, the breakfast project is a system engineering involving upstream and downstream industry chain. Can you find a meeting point between market behavior and aspiration of the people is the key to the success of breakfast Engineering. At the same time, the focus of the work of government should be more on food safety, market order regulation and tax breaks support, etc., to let the market play a greater role in solving the problems of the people breakfast.
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